There is so much that goes into making a product from the idea to conception to the final result. When your a one man show making a product there are so many things to think about. One of them is product labeling.
I never thought about product labeling before until I did this product shoot for Capital Label Company. If you are a business looking to have labels printed this is who you want to contact. It's one less thing you'd have to worry about as a business owner and the pictures below are a testament to their work.
They have a state of the art machine that can run thousands of labels in a day. Micheal Mullen who is the owner is very passionate about his job and extremely knowledgeable. He answered all my questions and was easy to work with. They work with a slew of businesses from beer to farms to coffee to CBD oil and so many more!
This shoot was also a part of a personal branding shoot that I did with Capital Label Company, where I went behind the scenes to show how the labels are made. If you want to check out that part of the photo shoot click here. It'll take you to the personal branding session.
Product photography shouldn't just be a product with a white or black background. Your product should tell a story about what is and does for the consumer. If you were see an image of the blood knot tool (blue rectangle pictured above) without context you would have no idea what it was intended for. Putting a product in an image with context is much more likely to grab the attention of your viewer, especially if you put the image on social media.
For the Angler's Ace blood knot tool I wanted to surround it with other common tools used for fly fishing. If you your a fly fisherman you might not know what the blood knot tool is, but you'd understand that it has something to do with fly fishing based on the flies and the hemostats. Below I added a fly fishing reel in an outdoor setting for extra context.
In product photography you also want to show off the product's features in a storytelling manner. One of the great features of the Angler's Ace blood knot tool is that it's small, about the size of a credit card, which easily allows you to store it in a fishing vest pocket. So, when a business tells you about these features that's what you need to photograph.
Are you looking for product photographer for your business? I am your gal. I have been in business for over three years and understand what other entrepreneurs are looking for. Also, before I had a photography business I had an Etsy business. I would love to get to know what your needs are, so shoot me an email to schedule a free consultation.